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How do you crush something, without marking it? How would you pass 8 gallons of water through a hole the size of a pencil lead? Its late at night and I am pondering these, in my studio while pressing a red jawed bench vice down on the end of a polycarbonate sheet with everything that I have.

I hear the holding a pair of 8” pliers I’m standing in my studio staring at what was essentially a the end of a long polycarbonate straw. I had just crushed the end of the straw in a red jawed vice with everything I had. When I unclenched hte jaw the straw was compressed to 1/10th its former size. down to Research and testing is time consuming. It can take a year and a half to successfully create the first piece of artwork in a new series. Often I am working to solve a very clear and precise issue with an unclear solution. for example, workign out how to pass quart of liquid through a hole guage of a pencil lead.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.